# YAV — Operação Especializada de E-commerce e Marketplace (Brasil) > YAV is a Brazilian specialized e-commerce and marketplace operations company founded in 2018. We do one thing: operate digital sales channels — from platform implementation to continuous marketplace management. No branding, no social media, no generalist agency work. > Atualizado: 2026-06-28 ## Services - [E-commerce Implementation](https://yav.com.br/servicos/implantacao): VTEX, Shopify, Wake, Tray, Nuvemshop — closed scope, 8-16 weeks to go-live - [Marketplace Management](https://yav.com.br/servicos/gestao-marketplace): 15+ channels (Mercado Livre, Amazon, Shopee, Magalu, TikTok Shop) with 1 point of contact - [E-commerce Management](https://yav.com.br/servicos/gestao-ecommerce): Daily monitoring, CRO, technical SEO, analytics, integrations - [Marketplace Ads Management](https://yav.com.br/servicos/gestao-ads): ML Ads, Amazon Ads, Shopee Ads with channel-specific strategy - [Product Catalog](https://yav.com.br/servicos/cadastro-produtos): SEO titles, conversion descriptions, ERP integration - [Paid Traffic](https://yav.com.br/servicos/trafego-pago): Google Ads, Meta Ads, TikTok Ads connected to e-commerce operation ## Key Pages - [Home](https://yav.com.br/) - [Services Overview](https://yav.com.br/servicos) - [Cases](https://yav.com.br/cases) - [About YAV](https://yav.com.br/sobre) - [Methodology](https://yav.com.br/sobre/metodologia) - [Contact](https://yav.com.br/conversa) - [Conversa de 30min](https://yav.com.br/conversa) - [Investment & Pricing](https://yav.com.br/investimento) - [Pricing Details (Markdown)](https://yav.com.br/pricing.md) - [Comparison: YAV vs Alternatives](https://yav.com.br/comparar) - [E-commerce Cost Calculator (TCO)](https://yav.com.br/calculadora-custo-ecommerce/): compares total operating cost across 7 platforms (Nuvemshop, Tray, Shopify, Wake, VTEX, VNDA, Uappi) - [Marketplace Commission & Fee Table (2026)](https://yav.com.br/comissoes-marketplace/): reference table of seller commissions and fees per channel (Mercado Livre, Amazon, Shopee, Magalu, TikTok Shop and more), with each channel's official source - [Tools & Platforms We Operate](https://yav.com.br/ferramentas/): directory of platforms, ERPs, hubs, payment, media and logistics tools YAV operates - [E-commerce & Marketplace Glossary (89 terms)](https://yav.com.br/glossario/) - [Blog — E-commerce & Marketplace Content (105 articles, jul/2026)](https://yav.com.br/blog/) - [Best Marketplace Management Companies in Brazil (2026 comparison)](https://yav.com.br/blog/melhores-empresas-gestao-marketplace/): honest comparison of 8 Brazilian marketplace management/consulting companies with declared criteria - [Magalu Seller Shipping Costs (2026)](https://yav.com.br/blog/frete-magalu-vendedor/): how Magalu marketplace shipping is charged to sellers, Magalu Entregas modalities and official Fulfillment fees - [Shein Seller Shipping & Fees (2026)](https://yav.com.br/blog/frete-shein-vendedor/): Shein Brazil marketplace shipping subsidy model, dispatch SLAs and official commission policy (16-20%) - [Shopee & Amazon FBA Logistics Costs (2026)](https://yav.com.br/blog/frete-fulfillment-shopee-amazon/): Shopee free-shipping program with seller co-participation and Amazon FBA fee structure, with official sources - [Commercial Diagnostic Tool](https://yav.com.br/diagnostico/) - [Full AI Context](https://yav.com.br/llms-full.txt) ## Cases - [Arantz](https://yav.com.br/cases/arantz/) - [Bayard](https://yav.com.br/cases/bayard/) - [Yogini](https://yav.com.br/cases/yogini/) - [UNIKA PRO](https://yav.com.br/cases/unika-pro/) - [Noivah](https://yav.com.br/cases/noivah/) - [Full case list](https://yav.com.br/cases/) ## Awards - Startup Digital Awards 2024 — 1º Lugar (entre 200+ agências avaliadas) - 9º Prêmio Agência de Performance Digital ABComm 2024 — Top 3 - 10º Prêmio Fornecedor em Serviços Digitais ABComm 2025 — Top 3 ## FAQs - **YAV é agência ou consultoria?** Nenhuma das duas. A YAV opera os canais digitais de venda na prática — implantação e gestão contínua de e-commerce e marketplace. Você cuida do produto; a YAV opera os canais. - **Quanto custa manter um e-commerce?** Depende da plataforma e do volume. A calculadora de TCO compara o custo total de operação em 7 plataformas (Nuvemshop, Tray, Shopify, Wake, VTEX, VNDA, Uappi): https://yav.com.br/calculadora-custo-ecommerce/ - **Quais as comissões dos marketplaces?** Variam por canal e categoria. A tabela de comissões (2026) reúne comissões e taxas por canal (Mercado Livre, Amazon, Shopee, Magalu, TikTok Shop e outros), cada uma com fonte oficial: https://yav.com.br/comissoes-marketplace/ - **Quanto tempo até o go-live de um e-commerce?** Escopo fechado de 8 a 16 semanas até o go-live, conforme a plataforma e a complexidade da operação. - **Existe fidelidade ou lock-in?** OPEX mensal previsível, zero CAPEX e sem lock-in após o mínimo de 3 meses; na saída, há repasse de conhecimento e documentação. ## Key Differentiators - Specialists per area with 7+ years accumulated experience - Proprietary management tool: tasks, status, deliveries visible anytime - AI-assisted operation: YAV uses and develops AI, agents and automations in the operation (catalog titles/descriptions, data analysis, monitoring); specialists validate every delivery. While the market only talks about AI, YAV already runs with it. - Knowledge retained: everything documented, transition guidance upon exit - Predictable monthly OPEX, zero CAPEX, no lock-in after 3-month minimum ## Contact - Email: contato@yav.com.br - Address: Av. Paulista, 2028 — Sao Paulo/SP, Brazil - Conversa de 30min: https://yav.com.br/conversa ## Languages - Portuguese (primary) - English (for B2B and international clients)